Prym Consumer USA licenses the Arm & Hammer™ brand
Prym wanted to participate in the extended lifespan of a garment once it was created by the hobbyist.
Prym approached Slingshot to extend their reach into garment care products. Slingshot explored a range of garment care approaches and identified an unmet need for superior odor control products through the use of the Arm & Hammer™ brand.
First ever incorporation of baking soda into paper, bringing about a 10-fold increase of performance compared to baking soda in a box.
Created a product line extension with over 20 individual SKUs.
Filed two utility and two design patents.
Managed new equipment design, and the development of novel routes to product manufacture.
Slingshot supported the product launch at The International Home + Housewares Show in Chicago, IL.
The products enjoyed commercial success.
Ethnographic Research • Market Research • Science and Technology Research • Novel Chemistry and Materials • Ideation • Patent Strategy •Industrial Design • Mechanical Engineering • Packaging Design • Prototype Fabrication and Testing • Product Specifications • Manufacturing Sourcing, Equipment Development and Trials • Quality Control Protocols • Product Launch Support
“Sealed-in freshness” packaging solution.
Introducing baking soda to the paper machine dryer section without degradation.
Introducing baking soda to pressure sensitive adhesive without occluding the sticky surface.
Selection and incorporation of a neutral fragrance that was not deodorizing by the baking soda.
Slingshot identified 'baking soda impregnated paper' as an ideal solution to combat odor control challenges. This development was a true breakthrough in a 160 year-old consumer product industry. In all that time, nobody had ever thought of introducing baking soda into paper. Slingshot was the first to impregnate paper with baking soda, resulting in a ten-fold performance improvement, and securing valuable intellectual property for Prym.
