Services Provided
Ethnographic Research • Market Research • Science and Technology Research • Ideation • Industrial Design • Mechanical Engineering • Prototype Fabrication and Testing • Packaging Design • Manufacturing Coordination
Client
The oneCARE Company licenses the Tide® brand
UNMET NEED
Create a product line that represented the values of the Tide® brand.
Scope
Slingshot partnered with oneCARE to bring significant “plus one” design features to the laundry accessory category.
Accomplishments
Developed over a dozen products including the packaging
Ensured brand alignment throughout diverse laundry “plus one” products
Filed multiple items of intellectual property
Products enjoyed commercial success
Breakthrough
Developing and managing the creation of a diverse range of products, materials, and finishes while maintaining brand cohesion.
Creating proprietary scent technology.
Leveraging Science in Design
The oneCARE company’s “plus one” features stood out amongst the competition due to the application of science into the product design process.
